Artist: Paula Martinsson of Paula Atelier
Photography: Linus Morales
Set Design: Pernilla Löfberg
OUR VISION IS TO CHANGE THE DRINKING NORMS AND WITH THAT COMES QUESTIONING EVERYTHING FROM WHY WE DRINK, TO WHAT WE DRINK, TO HOW WE DRINK. TO DO THIS, WE JOIN FORCES WITH ARTISTS AND OTHER ODDBIRDS IN REDESIGNING DRINKING CULTURE.
THIS TIME WE WANTED TO CHALLENGE THE NORM OF COOLING AND SERVING WINE. WHY ARE ALL ICE BUCKETS OF THE SAME SHAPE, IN A PERFECTLY SYMMETRICAL MOLD OF METAL? AND WHY MUST GLASSES BE MADE OF GLASS?
THE RESULT IS A LIMITED SERIES OF ORGANIC CLAY SCULPTURES - IN THE SHAPE OF WINE COOLERS AND GLASSES. ALL HANDCRAFTED BY PAULA MARTINSSON OF PAULA ATELIER.
NO2: THE DROP
NO3: THE WAVE
”WHAT I LOVE ABOUT CLAY IS ITS LIMITLESS NATURE. IT ENHANCES THE UNPOLISHED EXPERESSION, LEAVING A HUMAN IMPRINT.”
We set the challenge to create a series of wine coolers and glasses where no piece is the other alike. The result is a collection of originals in stoneware clay, by Paula Martinsson. As a young artist searching for her form of expression, Paula was hooked on clay, because of its limitless nature. Being fascinated by its unpolished character, she enhances the beauty of the imperfect - which is reflected in the Oddbird collection.
We live in a world of machine-made mass productions and conformity. If a glass in the production line happens to turn out slightly off the mold, then it’s thrown in the ’faulty- bin’ to be destructed and reshaped. In contrary, this is a celebration to the unique, where the human imprint makes it personal.
”NATURE IS MY INSPIRATION AND IN THIS CASE HOW LIGHT GIVES SHAPE AND LIFE TO AN OBJECT.”
NATURES OWN COOLING SYSTEM
Clay is nature’s very own fridge. It has tiny pores in the surface which in turn enables liquids to slowly evaporate. This results in the temperature dropping and the content to stay cold even in warm surroundings. Clay pot coolers, also known as evaporative cooling refrigerators, date back to 3000BC to the Indus Valley Civilization. This genius tech of nature enables wine coolers of clay to cool wine to the perfect temperature.
Nature has always been the source of inspiration for Paula as she reflects its organic shapes in her creations. In this case she has studied how light gives the shape to an object, resulting in a dynamic design, almost in motion. Almost alive.
NO4: THE BLOB
These peculiar glasses, are not made of glass. They are not very straight, they’re not elegant or sparkling, the’re not conformative. They are not even all that stable. However they make wine taste better than any crystal ever could.
”I WANT TO BE A PART OF REDUCING THE NORMALISATION OF ALCOHOL.” / PAULA MARTINSSON
ART WITH A PURPOSE
You could call this sculptures with a purpose; to challenge and change the norms of alcohol culture. That is the Oddbird vision. We want that every host - at a private dinner or the sommelier at a restaurant - choose to serve wine liberated from alcohol with the same dignity as with. And that everyone is free to celebrate in any way they want.
The limited collection of 6 wine coolers and 14 glasses is available to a price of 3500 SEK per wine cooler and 800 SEK per 2-pack of glasses. For deliveries to Sweden only.
This is one in the series of collaborations celebrating the art of Oddbirds. The images are created by photographer Linus Morales and set design by Pernilla Löfberg.