Photography: Linus Morales
AD: Erik Rödstam
People: Amalia Kjelin Julian Redaelli
Styling: Emma Thorstrand
Set Design: Pernilla Löfberg
Hair & Makeup: Marie Thomsen
NOWHERE IS THE PERFECT PLACE. IT IS A PLACE WITHOUT PRESTIGE. IT DOES NOT CARE WHO YOU ARE. IT DOES NOT DISCRIMINATE. IT IS NEITHER INCLUSIVE OR EXCLUSIVE. IT HAS NO ARROGANCE, NO VANITY AND NO BRAVADO. IT DOES NOT LOVE ANYONE. IT DOES NOT HATE ANYONE. IT HAS NO OPINION. IT HAS NO AGENDA. IT FEELS NOTHING. NOWHERE IS THE PERFECT PLACE.
Escape to nowhere illustrates a rediscovery of places we would normally feel uninterested and indifferent about. Places that are truly insignificant but now has shed light upon. In the rediscovery, a curiosity is born and nowhere gradually transforms into somewhere.
By escaping to nowhere we interrupt our endless voyage to somewhere, to something or to someone. We interrupt our perpetual quest for more, more and more. Instead, we create time to reflect. To relish what we have. We create time to appreciate our surroundings. To appreciate nature. To forge a sense of exuberance in places we used to call nowhere and excitement in objects we used to call nothing.
Nowhere is a place comprised of tranquility and silence. In complete contrast to the frenetic pace of activity in the city. Stress and urgency is in absence and is replaced by absolute stillness. Escaping to nowhere will lead you away from anxiety and into serenity.